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New for Cable Television.
Barry Samuels, ffn-online 4/22/2010 The future is upon us. Xbox 360 could soon land its very own television channel, reports Bloomberg. Something exclusive to the Xbox 360 itself. It seems former Fox Entertainment Group CEO Peter Chernin met with Microsoft in April about creating a new TV-like subscriber-service, going so far as to suggest hiking Xbox LIVE fees a buck or two monthly to offset programming costs (Microsoft's premium level LIVE service costs $50 a year currently). Bloomberg notes the channel would probably offer "reruns and original shows" in an effort to get viewers to pay for web-delivered films and TV shows. The pitch appears to have originated with Chernin, and the ball is now apparently in Microsoft's court. Chernin's also the guy who pitched the idea of an Xbox 360-based presence to late night comedian Conan O'Brien. O'Brien surprised everyone by sidestepping Fox and choosing instead for cable-based network TBS. More to come..
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